Martin Smith:

Allow me to introduce myself, I am Martin Smith, the guiding hand behind We Are Coffee. My journey into this world of coffee began in 2021, not as a start-up, but by embracing an established business that had an unmistakable spark of potential. As a long-time coffee aficionado, my vision was always clear - to build a brand that brings the best coffee experience to your cup.
When I first set foot in our roastery in Kings Lynn, I was immediately captivated by the palpable passion and impressive skills of our roasters. The superior quality and distinctiveness of the coffee they produced far surpassed anything I had tasted before. The craft, the precision, the wholehearted dedication to the art of roasting - it was a spectacle that solidified my belief in this business.
Our roasting equipment, much like our ethos, stands as a testament to the golden era of British manufacturing. With a centenarian Whitmee roaster that still performs beautifully, we are able to achieve a unique flame roast finish that modern convection roasters cannot replicate. Trust me, there's no amount of persuasion that could make us part with this timeless piece of machinery!
With decades of business experience under my belt, and various enterprises to my name, I am committed to steering We Are Coffee to be one of the UK's leading coffee brands. Our doors are open to all coffee lovers, catering to varied tastes and preferences. Be it the finest single farm/estate coffee, an economical blend, coffee bags, or pods, we are developing a comprehensive range that will surely delight you.
Our vision doesn't stop at just coffee. In the coming months, we plan to expand our offerings with an array of coffee-infused products and teas. From a tantalising range of flavour-infused coffees to the relaunch of our timeless classic blends, and even innovative products that leverage coffee as a health booster and cognitive enhancer, there's much to look forward to.
However, our real measure of success is customer satisfaction. We are dedicated to achieving excellence in every aspect of our operations, and your feedback is instrumental to our journey. We want to hear from you, understand your preferences, learn from your insights, and ensure that we continue to serve you the best. I truly believe that the strength of our brand lies in building a community of coffee lovers. So, consider this an open invitation to engage, share your thoughts and be a part of our story. My line of communication is always open and I eagerly look forward to serving you as we journey together to build something we hope will be an asset to the coffee community