Gift and discovery boxes for coffee brands: formats, costs and Christmas timing

Gift and discovery boxes for coffee brands: formats, costs and Christmas timing

Gift and discovery boxes are one of the easiest ways for a new coffee brand to raise its average order and win Christmas and corporate sales. The usual format is two or three bags in a gift box. We pack your bags as gift sets ready for your box. For Christmas 2026 you source the box, and custom printed boxes are possible from 1,000. Sign off your labels by Friday 27 November for Christmas stock.

The short answer

  • Formats: a three bag gift set, a two bag duo, or a discovery box of smaller pouches.
  • What we do: pack two or three of your bags as gift sets, ready for your box.
  • Boxes this Christmas: you source a stock box. Simple postal boxes start at around £1 each.
  • Custom printed boxes: from 1,000, made to size, with development time.
  • Christmas deadline: labels signed off by Friday 27 November 2026.

Gift box formats that work

The three bag gift set

The classic. Three coffees that show your range, for example a light, a medium and a dark, or three origins. It feels generous, gives the buyer a reason to explore and sets up a reorder of their favourite. Our own Around the World gift set uses this format with three single origins.

The two bag duo

Lower price point, smaller box and cheaper postage. Good for stocking fillers, thank you gifts and corporate orders on a budget.

The discovery or taster box

Smaller pouches let people try more of your range. Our standard bag is 227g or 250g; smaller pouches, such as 125g, can be ordered in by the box at your cost.

Boxes for Christmas 2026: source a stock box

Custom boxes need more time than Christmas allows, so this year the simplest route is a stock box. No stock box holds three 250g pouches standing up, so lay the pouches flat with crinkle fill. Examples that work:

Format Example box Guide price
Three bags, postal RAJA postal box, 350 x 220 x 130mm About £1.15 to £1.38 each, packs of 50
Three bags, premium Tiny Box Company magnetic box, 400 x 300 x 110mm About £6.28 each plus VAT
Two bags Tiny Box Company kraft mailer, 300 x 235 x 122mm About £0.87 each plus VAT

These are examples, not recommendations. Check stock levels and internal sizes before you order, and add crinkle fill and a card or sticker with your brand.

Custom printed boxes and tubes

  • Custom gift boxes: made to size overseas with a fitted insert, from 1,000 boxes. They need development time, so plan them for next season.
  • Printed cardboard tubes: from about 5,000 per design.
  • Plain tubes with a wrap around label: can be sourced to order for smaller runs.

What a gift box costs you

Add up four things: your coffee (see our white label coffee prices), the box, fill and a card, and postage or fulfilment. Then check your margin with our coffee brand margin calculator. Gift sets usually sell for more than the bags would on their own, so the box often pays for itself.

Christmas timing

  • Labels signed off: by Friday 27 November 2026 for Christmas stock.
  • November stock: order earlier; first orders take 2 to 3 weeks from label sign off.
  • Corporate orders: businesses buy gifts in late November and early December, so have your gift set ready to quote by mid November. Read our guide to corporate coffee gifts.

How gift sets reach your customers

We deliver your bags in bulk to you or your fulfilment house, who box and send them. We do not send single gift boxes to your customers. Read fulfilment options for new coffee brands.

Frequently asked questions

Can you make gift boxes for my coffee brand?

Yes. We pack two or three of your bags as gift sets, ready to go into your own gift box. For Christmas 2026 you source the box; we can suggest stock boxes that fit.

What box fits three bags of coffee?

No stock box holds three 250g pouches standing up, so lay them flat with crinkle fill. A postal box around 350 x 220 x 130mm, or a magnetic gift box around 400 x 300 x 110mm, works well. Always check the internal size.

Can I have custom printed gift boxes?

Yes, from 1,000 boxes. They are made to size with a fitted insert and need development time, so plan them well ahead of the season you want them for.

When do I need to order for Christmas?

Sign off your labels by Friday 27 November for Christmas 2026. Order earlier if you want stock in November.

Can I make a discovery or taster box?

Yes. Our standard bag is 227g or 250g. Smaller pouches, such as 125g, can be ordered in by the box at your cost for taster and discovery sets.

Plan your gift range

Tell us which coffees you want in your gift set and when you need it. Samples are free, you pay £9.95 shipping. Read our start a coffee brand page, or ask for a quote. A roastery since 1975, We Are Coffee Co since 2023.

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